LeydaX

WONDER

Identity | Mobile Business

Wonder is a nonprofit organization that helps combat illiteracy in low-income neighborhoods through a mobile library. The mobile business gives all children the chance to connect and flourish their imagination through a book exchange program. The whimsical and colorful branding system offers an imaginative world of reading.

Logo

Design Process & Concept

Through star shapes and a dynamic book icon, the logo is designed to capture the exciting and imaginative world that reading creates for children by bringing the book to life.

The concept for Level's logo is based on the relationship between interpretation and symmetry.
To display this relationship, the logo was created as an ambigram. Ambigrams rely of symmetry to be legible upside down.

Primary Logo

Secondary Logo

Primary Logo

Secondary Logo

The Book Exchange

Library Punchcard

Through a punchcard system, children will receive a prize once they check out a total of five books. The prize is an acitivity package that includes a sticker sheet, crayons and a wonder mobile template. The wonder mobile template lets children unleash their creativity with colors to create a bookmobile of their own.