A Legacy rooted in ink
Exhibition | Over & Under
Wonder is a nonprofit organization that helps combat illiteracy in low-income neighborhoods through a mobile library. The mobile business gives all children the chance to connect and flourish their imagination through a book exchange program. The whimsical and colorful branding system offers an imaginative world of reading.
Design process
Visual Research
To design the typeface, the main focus was breaking down the high heel, looking at the form of the object, the emotions and context that is associated with the object.
Sketch process
Experimentation With Form
After research, the next phase is experimentation based on personal interpretation. What tone and aesthetic does the object create?
Refinement
What Works? What Doesn't?
Next is technical and aesthetic refinement. This step involves making decisions
such as establishing consistency, kerning, leading, and refining form.
Design based on
empathy + connection