lEVEL

Identity | Exhibition

Level is an exhibition identity curated to explain the psychological reasoning behind the attraction to the design principle, symmetry. Research states that symmetry is attractive because of its simplicity in juxtaposition to how chaotic the world is. The design approach embodies controlled chaos with motifs of symmetry lines and circles with a texture of ink in water, a reference to the Rorschach Test. The final product is a model that explores the world of design and psychology as one.