Haptic is a branding identity that promotes a book conference about tactility in book design. The word Haptic means the sensation of touch. To illustrate the sense of touch, the identity is inspired by the thermal camera effect. The handprints are

a result of real photographs and are implemented throughout the series along with the high-contrast colors to capture the viewer's attention. The brand identity consists of a poster, a schedule, name tags, and a color-changing mug. The result is a captivating visual system.